The company hopes Reno 10 to set the pace for business in the coming holiday season.
“We are looking at an 83 percent increase in the sales volume of the Reno 10 series compared to previous generations. This is a target that we have set for ourselves,” Oppo India’s chief marketing officer Damyant Singh Khanoria said at the company. event.
In this version of the Reno mobile phone, the company has focused on a dedicated telephoto camera and fast charging. The power of the telephoto sensor in the Reno 10 series ranges from 32-megapixel to 64-megapixel.
The latest version of the Reno 10 series has arrived after almost half a year. The company launched Figure 8T series in February last year.
Khanoria said India continues to boost the company and has seen growth this year.
Talking about the market, he said that Oppo has been going through despite the challenges in the market.
“Maybe it’s true for all companies. It’s been a tough year for the industry. Yes, there are problems, economic problems but especially from India we’ve had a series of very good launches. We think this will be good. One of the best years for Oppo in India,” said Khanoria.
According to CounterPoint Research, Oppo recorded 9% year-on-year growth and took fourth place with a market share of 12% in March 2023.
The brand has been expanding its stock in the premium segment, especially in the upper middle range (Rs. 20,000-Rs. 30,000), where it saw the highest growth among all categories, registering 144 percent YoY. growth driven by the F series.