Prime Video India Chief Sushant Sreeram Reveals Growth Strategy

Sushant Sreeram, country head of Prime Video India, reiterated the broadcaster’s aim to increase revenue in the region.

“Our five-year plan for Prime Video in India is to double what we have done in the last seven years. And our financial plan reflects this very well. We are committed to doubling our revenue in the next five years compared to what we have done in the previous five years. We have said this recently and we are continuing it,” said Sreeram Various. “The question that I and the whole India team get asked is, ‘Can we double this? Can we deliver, double the customer base for video and all services? That’s the summary of the five-year plan.'”

Earlier this year, Prime Video signed an agreement with the Indian government to boost the country’s economy. Following this, the streamer collaborated with the government’s office of the chief scientific adviser on “Mission Start Ab,” a seven-part series where 10 entrepreneurs have innovative products for India that can change the economy and culture. several challenges in order to grow their business and earn money.

“Whether it’s ‘Dragon’s Den’ or something like that, they don’t do much research on all aspects of startups. Remember, these aren’t business plans, these are fully functional businesses looking for support, advice and mentoring and funding to get them going in a different direction. It’s not about going to one trip, it’s actually going to be a trip to 100,” Sreeram said about “Mission Start Ab.”

The streamer’s deep development process continues across five vectors, starting with language. Sreeram points out that 60% of Prime Video subscribers consume content in four or more languages. Support programs in 10 Indian languages. In vector programming it focuses on different variables. Sreeram points to a diverse lineup of programs for 2023 that includes family entertainer “Happy Family, Circumstances Work,” crime caper “Farzi,” classic Indian film drama “Jubilee,” true crime documentary “Dance on the Grave,” thriller “Suzhal : The Vortex “and relationships and love saga “Jee Karda.”

The next seasons of “Mirzapur,” “Made in Heaven,” “Paatal Lok” and “The Family Man” are also slated. “Our thinking is no longer limited to one type or another – we continue to experiment with very different types of software,” Sreeram said. “We’ve found that telling true stories by storytellers — they don’t have to be storytellers — works consistently and across languages.”

Prime Video India’s third largest vector is available. “It’s one thing to have great shows and movies or services, it’s another thing to have them in 10 languages, and to make sure that our products are available at prices, in all economic districts throughout the country, in different places. the country, on their devices that they love it,” said Sreeram. The service has partnered with many telcos and video distributors while also developing its own suite of products including Prime Video Mobile Edition. There are also a number of ways to make it easier for people to access “free content,” Sreeram said.

The fourth vector of growth is the expansion of additional programming through Prime Video Channels, which was launched in India in 2021 with eight channels and now has 18, offering another 26,000 hours a year. The last vector is the recent launch of a video rental service, which does not require membership, with 5,000 titles available. Customers at 95% of Indian codes are renting from work, Sreeram said.

Cricket is a major driver of India’s floodwaters as evidenced by the $6 billion investment by Viacom18 and Disney for the rights to the Indian Premier League. Prime Video recently had success with the India-New Zealand cricket series.

“Live entertainment is a very important part of entertainment, so if we really want to be the best entertainment destination in India, it is logical to think that we will need to ensure that we have as many, if not more, flowers. flowers, giving customers. We are continuing to evaluate options,” Sreeram said.

Although Sreeram declined to provide subscriber numbers (a recent study by Ampere Analysis found 12.4 million), he says India is among “the biggest threat to take Prime Video anywhere in the world” and that “there has been no turning back from this. full force.”