Elon Musk has killed Twitter, but not in the way anyone expected

Twitter Its owner and former CEO Elon Musk has announced that the social network has a new name. In a change that he mentions for a while, Twitter is now called X and is the symbol that has taken over the company’s website.

Visiting x.com today will send you to twitter.com, where the iconic blue bird logo has been replaced with what Musk calls the X logo. It remains to be seen what the final logo will look like, but there are many things you can do with one person’s name.

Who’s in the name?

Musk announced the changes over the weekend, saying that Twitter users will soon “request a version of Twitter and, gradually, all birds.” X is the brand that will replace it, and Twitter is already owned by X Holdings Washington Post reports, X is the name of the payment company that Musk was behind years ago. This also explains to him that he has access to the desired x.com address.

Musk also says that tweets will no longer be called tweets after the transition from Twitter, which may take some time for people to get used to.

Twitter CEO Linda Yaccarino wrote in a Twitter/X thread saying that “X is the future of seamless interaction,” adding that it will be “based on voice, video, messaging, payments/banking.” These words speak to the heart of what Musk wants to do with X in particular. The goal seems to be to turn X into an online app that will work in a similar way to WeChat in China. In the case of WeChat, the platform runs everything that Yaccarino mentioned in his post and is a global app. In the rest of the world, we have to wait and see.

While Musk is undoubtedly happy with his transition from Twitter to X, not everyone is so convinced. The name change has already been halted online, with the former head of sales Ether Crawford of the company told Musk that they are “damaging your product or your brand.” Others pointed that Twitter was a “global brand” and is now being destroyed.

Meanwhile, the transition from Twitter is still in progress and the X symbol still has a long way to go. This could be the biggest success in five years, or it could be the beginning of the end for a $44 billion company that has little experience at a time when competitors are springing up left and right. The launch of Instagram for Thread it’s a big deal so all eyes will be on what’s to come.

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