Discounts on Echo, Kindle, and more

Amazon Prime Day is held every year, with huge discounts on various devices on the online shopping site. Amazon’s gadgets are often the star of the show with big discounts, but for tech, there are deals in almost every category. This is our UK site where we’re highlighting the best Prime Day UK deals available on – check out our Amazon US Prime Day deals if you are in the States.

The best UK Prime Day deals

  • Amazon

    Amazon Echo Dot (5th Gen)

    Save 60%

    The sound quality is better than ever, with the same capabilities as its bigger, more expensive siblings.

  • amazon-echo-pop-square


    Amazon Echo Pop

    Save 60%

    Amazon’s newest and most compact speaker, the Pop is pretty cool with this 60% discount.

  • kindlepaperwhite2021square


    Amazon Kindle Paperwhite (2021)

    Save 33%

    The Kindle Paperwhite offers a large display, brightness, waterproofing and color temperature control – but no page-turning buttons.

  • firetvstick4kmaxsquare


    Amazon Fire TV Stick 4K Max

    Save 42%

    With better picture quality and natural appearance, this is a very important assembly device to consider.

  • pixel7awithchargersquare

    Google Pixel 7a and Pixel 30W Charger

    Save 11%

    Combining the latest Google phone with a charger to boot, saves you money.

  • Amazon Echo Show 5 3rd gen square-1


    Amazon Echo Show 5 (3rd Gen)

    Save 50%

    The latest Echo Show, now even more beautiful thanks to this 50% discount!

  • amazonsmartpluguksquare

    Amazon Smart Plug

    Save 48%

    A great plugin that works with Alexa like a dream.

Amazon Echo Prime Day deals

There are discounts on all Echo devices, from the new Echo Pop to the Echo Studio. The most popular should be and Echo Dot, which is a great device and one of the best sellers on Amazon, perfect for the foundation of your smart home. Echo Show devices have also been reduced, from the new Echo Show 5 to Echo 15 display, the largest of the lot. It’s a good time to draw another Echo to make it multiroom system or simply add a smart speaker to any room.

Tablets and Fire tablets

Amazon has discounted all of its tablets, including the new Fire 11 Max, its most powerful and largest device — a must-have if you have Amazon services and need something to move or play. The Fire HD 10 is a 10.1-inch tablet, and makes the perfect companion for watching movies or entertainment on the go. Just download content from Prime Video, Netflix or Disney+ and you can watch to your heart’s content.

Surely many will be attracted by Fire 7 and its affordable price: this is a great tablet for kids, but our favorite of all time Fire HD 8because it is a great size for travel – and now the best price.

Kindle Prime Day UK deals

Best smartwatches: Samsung and Pixel

Samsung Galaxy Watch 5

Samsung / Pocket-lint

Samsung Galaxy Watch 5

Save 17%

The Samsung Galaxy Watch 4, 44mm, is one of the most popular watches in the world, running Wear OS and making the perfect companion for Android devices.

The Samsung Galaxy Watch 5 it’s popular – and I’m sure you’ll find a Prime Day discount to make it even more attractive. We’re not sure this is the best price we’ll see, but it’s a nice $50 discount.

Google Pixel Watch


Google Pixel Watch

Save 29%

With its combination of superior design, fluid software and robust tracking, the Pixel Watch is the perfect home watch from Google.

The Google Pixel Watch has won many fans for its small and slim design, while the ease of use for Android phone owners makes it a natural choice… if you don’t want a Samsung Galaxy Watch. It’s not the cheapest, but it still lowers its price to be affordable.

Smart home devices

The Ring Spotlight Cam Plus is an easy-to-use camera that you can fix on the wall to cover areas of your home. Because it’s battery powered, it’s easy to put on and get up and running. It offers 1080p recording, two powerful LED lighting bars and two-way audio too. The Blink Video Doorbell is a popular ring system, allowing security at your front door with all the benefits of a smart camera. It’s a great value – made even more so with this Prime Day deal. It’s compatible with Alexa, battery-powered for ease of use and can be set up in minutes.

Television Prime Day does

About Amazon Fire TV 4-series the sets are new to the UK so this is the first time they’ve been discounted, meaning you save £200. This is a great value for money 50-inch TV, with access to a variety of streaming services and international broadcasts. If you want to establish quality, then Omni series it offers a higher resolution and a better display – and this 55-inch model is still good. Of course, if you already have a TV that is Fire TV Stick 4K Max it’s the best all-in-one marketing tool, one of our favorite tools.

Do I need to be a premium member to get Amazon Prime deals?

Yes – to get Amazon Prime deals you must be a Prime member. If you don’t, it’s time to sign up for a Prime membership. There is a 30-day trial, so it’s a good time to try the service.


Amazon Prime Day tips and tricks

Don’t miss out on Prime Day deals

Get volunteers Amazon shopping app on your phone and turn on notifications. Within the notifications you can turn on “Views” and “Pending Ads” so you don’t miss them.

Save even more on your Prime Day deals

Get £1 back by choosing No-Rush Delivery if you don’t need your new product straight away.

Subscribe to get the best deals

Instead of going in with the scattergun approach, make a list before going to Amazon and looking for what you want. It may be in July, but Amazon Prime Day it’s a perfect opportunity to do Christmas shopping on the tree.

It’s a big day of deals on Amazon Prime Day. Hitwise data shows that the number of online searches for Prime Day in 2018 increased by 57 percent compared to last year and on the day Prime Day was announced, searches increased by an incredible 162 percent.

Amazon devices are the most popular on Prime Day. In 2018, the Echo Dot and Kindle were the most viewed websites in the days leading up to the sales announcement.

Tips from’s tech and deals expert Catherine Hiley

1. Prepare in advance

Amazon Prime Day is the perfect opportunity to take advantage of huge discounts on Amazon’s top tech, including smart phones, Echo and Kindle devices. If you have been looking to use this technology, this could be your chance.

2. Know your budget

Set yourself a spending limit. Impulsive shopping without strict spending rules can lead to buying things you don’t need, and you can end up with a pile of things you don’t need.

3. Time to sign up for Amazon Prime

In preparation for Amazon Prime Day 2, be sure to discount your Amazon Prime membership. Contracts are often introduced in preparation for pre-registration of the event.

4. Know your rights

The Consumer Rights Act states that goods must be of good quality, fit for purpose, and have a long life. This right is limited to 30 days from the date of purchase of your product. If you are not happy with the product, it is good to know what the return policy is in advance.

5. Do your research

The main point is to always check the reviews, because it is easy to get carried away by clever sales. If you’re planning to buy expensive items, such as cell phones or laptops, look for deals on comparison sites.

Amazon Alexa

When you ask an Alexa-enabled device, such as an Echo or Echo Dot, “Alexa, what do you buy?”, you get access to Prime Day a few hours earlier and a chance to get special discounts.

To order something, say, “Alexa, what are your businesses” followed by “Alexa, add [the item] my car. “Alexa will confirm this, but if you want, you can set a 4-digit voice purchase pin with the Alexa app to prevent unplanned purchases.

Beware of Lightning sales

Lightning Trades last for a long time and sometimes last for minutes. To stay on top of everything, use the Amazon app, where you can see more offers 24 hours in advance and sign up for notifications.

Try Amazon Assistant

Amazon Assistant is a browser extension for Chrome, Firefox, IE, Safari, and Edge. It is free and easy to install. With it, you can check product comparisons that save time and money, find shortcuts to Amazon hubs in your browser, and get notified when you do what you see with notifications. It also gives you access to order and shipping information. Access Amazon Assistant in your browser

Try CamelCamelCamel

If you want to see the price of a product against what Amazon has paid in the past, try it Camels Camels. It’s a free tracker that tracks hundreds of products and notifies you when prices drop so you can decide if and when to buy.

Below are quick links to the seller’s websites and other links to top sellers. Some stores often have discounts around Prime Day, too.


Q: When is Amazon Prime Day?

Prime Day has been confirmed by Amazon and will be running through July 11-12. However, promotions start before this date and continue after, so it’s important to keep an eye out for discounts.

The first Amazon Prime Day took place in 2015 and has grown exponentially since then. Prime Day, as the name suggests, used to last 24 hours, but 2019 was the first day of 48 hours. Prime Day 2022 was 12-13 July, Prime Day 2021 was 21-22 June, in 2020 it was in October – changed because of the plague. In 2018 the Amazon Prime Day event was held for 36 hours across 16-17 July. In July 2017 it was 10-11 July.

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