CRM adoption rates are increasing as service providers improve their technology and make the platform easier to use. However, some business owners are hesitant to adopt CRM.
Let’s take a look at CRM trends related to adoption rates!
Manual data entry is one of the main reasons for lack of CRM adoption
One of the most common steps in implementing a CRM is migrating your company’s data from its current location to the new software.
Data migration takes time if your business has been operating for several years (trust me, I’ve been there).
However, when you complete this process, your CRM will save time and record future entries.
22% of businesses believe that embracing new technology is the biggest challenge facing their company
When I set up my first CRM, the hardest part was finding employees. Changing to new technology is scary at first.
One way to promote CRM use is to explain the long-term benefits and time-saving features to your employees.
94% of CRM users want customer management features in their CRM platform
Organizing the right customer data affects several areas of your business, including:
- Increases customer satisfaction
- Improves customer retention
- They provide a complete picture of each customer
- Make sure that everyone in your team can know the same thing
- It prevents data silos
So, it’s no surprise that companies want a customer management feature in their CRM!
65% of businesses start using CRM tools within their first five years of business
One software tip is to implement a CRM as soon as possible instead.
Implementing a CRM after being in business for several years is difficult and time-consuming.
28% of companies switch to a new CRM because their current platform is no longer supported
Using CRM is only useful if the software is available.
Choosing a leading CRM vendor is best because they can ensure that your software is always up to date with your technology as it changes.
24% of companies say performance is the most important factor in investing in CRM technology
A key financial aspect of CRM is performance. When choosing software, make sure that its functionality matches the needs of your business.
For example, some companies require a company-specific CRM to perform important tasks and comply with laws and regulations.
22% of companies change CRM systems because their current platform is difficult to use
The providers with the largest market share in the CRM market create intuitive systems that users can use and learn quickly.
Small business owners (usually) don’t need advanced CRM functionality or business software. Get CRM naturally if you’re just getting started.
20% of businesses consider ease of use to be the most important factor in purchasing a CRM system
Ease of use is an important factor to consider when looking for a new CRM software.
When CRMs are easy to use, they allow you to save money on training, start using the software quickly, and avoid employee frustration.
Different industries use CRM, showing how flexible and effective the software is. These CRM statistics show how CRM software is used around the world.
CRM usage has increased from 56% to 74% from 2018 to 2019
In one year, most companies used CRM software by about 20%! This incredible growth shows how fast CRM software is running in businesses.
55% of businesses in the United States use CRM systems
More than half of all businesses in the United States use CRM software. And with the number of sponsors increasing, it is expected that these numbers will only increase.
Also, CRM providers are constantly changing and improving their software, allowing more businesses to take advantage of the technology.
52% of businesses use their CRM for calendar management
Large companies with multiple departments have a complicated calendar. There are meetings, deadlines, deadlines, etc., to think about.
Even small companies with ten or fewer employees can have many items on their orders.
Managing the calendar ensures that everything is running smoothly. In addition, it allows you, as the boss, to see everything that is happening throughout the month.
44% of companies use their CRM system to manage leads
CRM software is a great tool if your company is having trouble getting new customers. Analyzing the data allows the program to find potential customers.
As a result, your salespeople spend less time prospecting and more time converting paying customers!
13% of CRM users are in the IT industry
IT companies use CRM software for their database and analytics (mainly). Some of the key benefits for IT businesses with CRM include:
- Sales and marketing
- Activities and support
- Data analysis and reporting
CRM software is growing within the IT industry due to its various advantages.
32% of CRM users are in the professional services industry
Professional services companies include businesses such as:
- Law offices
- Financial advisors
These companies benefit from CRM software because it handles day-to-day tasks that may distract employees from their main focus.
For example, law firms can focus more time on building cases for their clients when they have a CRM because the software handles reporting, data entry, and messaging.
50% of companies use their CRM system for email marketing
As you saw in the previous section, email marketing is very profitable for companies.
Businesses can use CRM software to organize email marketing campaigns and collect data from customers on their email newsletters.
Some companies only use CRM technology for email marketing.