Email marketing is truly the cornerstone of an exceptional marketing campaign.
In our digital age, an inbox is a powerful place for businesses to do the following:
- Connect with their target audience
- Deliver valuable content
- Convert leads into loyal customers
But effective email marketing isn’t just about sending regular emails—it’s about crafting personalized and timely messages that resonate with your audience.
That’s where marketing automation comes into play.
Automation is about working smarter, not harder.
It streamlines your marketing efforts, enabling businesses to set up email campaigns that trigger automatically based on specific criteria.
This frees up valuable time to focus on creating quality content and nurturing customer relationships.
The SBB team and I put Marketing Hub’s email marketing capabilities to the test (over three months)!
We created a ton of email campaigns (which we then automated).
For instance, we were able to effortlessly establish a series of follow-up emails for our affiliate marketing partnerships.
Here’s how it went for us.
First, we selected from the following options:
For this email, we went with regular (that way, we could send it out to marketing contacts as needed).
Next, we were able to choose from a ton of great templates (shown below).
We went with the template titled “newsletter” to help us get started.
Here’s a sneak peek into our email creation process (using the fantastic drag-and-drop functionality).
Some other email marketing automations we utilized include the following:
- Welcome emails are automatically sent to new subscribers, giving them a warm welcome and setting the tone for future communications.
- Reminder emails that nudged customers about upcoming events or deadlines.
- Promotional emails that showcased our latest offers, deals, or discounts.
- Re-engagement emails that were triggered when a subscriber had been inactive for a certain amount of time.
In our experience, HubSpot’s email marketing automation feature was essential for optimizing our marketing efforts, saving us time, and enhancing our audience engagement.