Sensor Tower: on July 11 and 12, Instagram DAUs dropped ~20% from July 8 and user time on the app dropped 50% to 10 minutes (Hayden Field/CNBC)

Hayden Field / Price CNBC:

Sensor Tower: on July 11 and 12, Threads’ Instagram DAUs were down ~20% from July 8 and the user’s time on the app dropped 50% to 10 minutes.– – Facebook’s Twitter-killer, Threads, has seen drops in daily users and time spent on the app since the weekend, according to SensorTower and SimilarWeb.

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