The word is hotter than ever. Threads, the “Instagram but tech-focused” app created by Facebook, now has a feed dedicated to following…the people you follow. Meanwhile, TikTok, the Chinese video app, has also followed Threads’ lead by adding its own posts.
Meta CEO Mark Zuckerberg publicly announced the change on Tuesday morning, publicly filling a hole that people have been complaining about since the announcement. the beginning of Threads in early July. Threads is still available as a mobile app for Android and iOS, but Meta has not yet released a Web version.
However, in the meantime, social media has been a bit of a surprise.
Just fifteen days after the senior director Linda Yaccarino announced that there is only one Twitter, no Twitter at all: Musk renamed the company X.com over the weekend. Although the website shows the name change, the mobile app still retains the Twitter logo. (Reports that X.com refers to tweets as “xeets” appear to be false, according to Snopes). But Twitter X has also quietly proposed or moved many other things under the paid umbrella of Twitter Blue such as limiting direct messages unless the user subscribes to the $8/mo service.
Threads, meanwhile, were seen as an escape route for those who wanted to avoid going beyond Twitter Blue’s responses to every post. However, reports from Sensor Tower and other sources show that Threads daily users have dropped from 44 million to 13 million against 200 million daily users.
Although there is now a follow-up tab at the top of the Threads feed, the app has slowly changed to a new one. Even though my feed had some random accounts (sorry, Rep. Katie Porter), it was the stories I followed—the ones that were active on the platform, the ones that showed up on my feed. Incidentally, my Threads feed today has no “Following”, but is full of random accounts.
Mark Hachman / IDG
Meanwhile, TikTok also jumped on the bandwagon. “When you enter the Camera page, you can choose from three options: photo, video, and text,” the site said. he said, announcing new text-only content. “When choosing a word, you will be sent to a word creation page, where you can write the content of your page.”
TikTok also offers stickers, tags and hashtags, and background versions – just like Threads and Facebook.