Tatas set a five-year target to transform Air India into a world class airline


NEW DELHI: Air India has set a target of transforming over the next five years into a comfortable and punctual world class airline with a larger domestic market share and increased international footprint, under its new owner — the founder Tata Group.
Termed “Vihaan.AI”, Sanskrit for the dawn of a new era for the airline, the ambitious plan has a realistic timeframe given the decades of mismanagement as a government-owned entity to undo. AI says the aim is to by 2027 emerge as a “world-class global airline with an Indian heart – the absolute best in class in customer service, in technology, in product, in reliability and in hospitality.”
“As part of Vihaan.AI, Air India has put into place a detailed roadmap with clear milestones focusing on dramatically growing both its network and fleet, developing a completely revamped customer proposition, improving reliability and on-time performance, and taking a leadership position in technology, sustainability, and innovation, while aggressively investing behind the best industry talent.
Over the next five years, Air India will strive to increase its market share to at least 30% in the domestic market while significantly growing the international routes from the current market share. The plan is aimed at putting Air India on a path to sustained growth, profitability and market leadership,” AI said in a statement.
AI MD and CEO Campbell Wilson said, “This is the beginning of a historic transformation for Air India, and the dawn of a new era. We are laying the foundation for a brave new Air India, with a renewed sense of purpose and incredible momentum. Vihaan.AI is our transformation plan to make Air India the world class airline it once was, and that it deserves to be again. We are absolutely focused on being recognized as a world-class airline serving global customers, with a proudly Indian heart.”
“The transformation has already started – a slew of initiatives in areas like refurbishing cabins, serviceable seats, in-flight entertainment system are already underway. We are also adopting proactive maintenance and refining flight schedules to enhance on-time performance. Our fleet expansion will involve a combination of both narrow-bodied and wide-bodied aircraft to cater to varied network needs. The excitement and shared commitment to drive Vihaan.ai is palpable across the organization and stakeholders will recognize the changes as the new face of Air India emerges,” Wilson added.
The transformation plan has been developed after extensive feedback from AI employees. It focuses on five key pillars — exceptional customer experience, robust operations, industry-best talent, industry leadership, and commercial efficiency and profitability. While AI’s immediate focus remains on fixing the basics and preparing itself for growth (“taxiing phase”), the more medium-to-long term focus will be on building for excellence and establishing scale to become a global industry leader (“take off and climb phases”).
The plan has been unveiled a month before the 90th anniversary of AI founder JRD Tata piloting the first flight of the airline that would become AI. “Since then, Air India and its employees have persevered through many challenges before its homecoming back to the Tata group. Vihaan.AI is the roadmap to restoring Air India on the global map, making it the world class, digital, Indian airline it is meant to be,” the statement added.





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