Taking care of your colored hair

Hair coloring has been one of the most consistent trends for the last few years. Many beauty trends have come and gone, but with the range of hair styles and colors today, this is one trend which has been on-going for years. Not just an on-going trend, the range of products on hair color, introduction of natural colored products have been catering to the changing consumer demand.

The Indian Hair Color Market was approximately valued at $477 million in FY 2020 and is forecast to grow at a CAGR of over 17% until FY 2026. Increased urbanization, evolving lifestyles, hair-highlight trend, rising market for salon services have been key contributors to the uptrend in this segment. India has also witnessed a huge change in fashion trends, where people across demographics are eager to experiment with multiple products. Hair color producers have thus been introducing innovative new products to meet consumer demands. The market today is segmented based on product type, product formulation, gender, company and regions.

While the market is continuously growing, consumers should know about a few dos and don’ts before the application of hair color. First and foremost, it is important to understand that even though the harshness of chemicals in hair color has reduced dramatically over the years, at the end of the day, it is still a chemical treatment. Today, there is a variety of temporary colors, permanent colors, semi-permanent colors, pre-lighteners and ammonia-free permanent colors available in the market. It is important to understand the duration of color of each of these products and how it will impact the hair. Every kind of color has a different type of care and treatment. In case of all kinds of colors, a good shampoo, conditioner, hair mask and leave-in conditioners are the must-haves. The initial weeks after the hair color focuses on locking the color in and ensuring longevity, the later weeks are meant to keep the strength of your hair intact.

Most hair colors cause some amount of damage to the hair; as hair coloring usually takes away some moisture from the hair. Very curly hair may even loosen up a little, due to the damage caused. Thus, it is important to use shampoos which are paraben free and equally important to treat the hair with an ammonia free shampoo every six months.

In the case of highlighted hair color, most people tend to pick a color that is a couple of shades lighter than the original color. With a greater number of colors and different colors having different types of chemical treatment, it is important that the hair care routine is more concentrated. In such cases, it is suggested to seek advice from hair experts and choose a hair care routine which suits the individual’s hair care needs and requirements. A weekly mask (at-home or in-salon) is usually suggested along with using a leave-in conditioner after every wash.

Hair coloring enhances the style statement for any individual, across age groups. Many women have started opting for gray hair color to bring more maturity in their looks. While every kind of hair color is fascinating in its own way, the post color treatment and care is significant to lock the quality of hair and prevent it from hair loss and other hair related issues.

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