As the trend has it, the youth is now interested in new cosmetology and skincare treatments. While over-the-counter skincare products and self-care kits are already popular, procedures like lasers and hair growth therapies have also gained momentum. With a new fondness for beauty and enhanced perception of one’s looks, Tanuushka K Lal, COO, Kosmoderma Clinics, shares some cosmetology and skincare trends that have picked pace in the grooming industry.
Growing need for skincare among today’s youth
The youth are now conscious and aware of their wellbeing. They are no longer oblivious to their self-development and have a growing need to enhance their personalities. With this rising awareness around self-care among both genders, skincare solutions for women, and their counterparts – men, are now well accepted and widely used. As per a recent report, the beauty and personal care market was worth $ 22,338 million in 2021 and is projected to grow by 6.5% annually, as per CAGR 2021-2026 estimates. With multichannel availability and easy accessibility of beauty and skincare products in stores along with the vibrant e- commerce channels, their popularity has only risen.
The youth, and especially the millennials and Generation Z, have more disposable income to spend on their looks and grooming. In addition, with all of the social media platforms and the surge in their usage, the popularity of such products through social media influencers has increased. This trend is well reflected in a report stating that Indian social media influencers saw a 46% advertising revenue spike in 2020 and 2021. From using natural and eco-friendly products to DIY homecare kits and even bespoke skincare routine products, people have a newfound avenue to look and feel better about themselves.
QR678 for hair growth
Easy, minimal pain and pain-free hair removal solutions like laser hair removal, waxing, etc., have existed for a while. Hair growth treatments, on the other hand, although relatively recent, are now easily accessible and offer long-lasting results. The QR678 is one of them. Addressing hair loss concerns in two broad perspectives – Care and Cure, QR678 is US FDA- approved and repairs hair damage caused by repeated coloring, heat-based styling tools, chemical straightening, PCOD hair loss, and unhealthy lifestyles. It is a painless process that ensures hair regrowth for several critical hair loss conditions for both males and females.
While the Cure approach focuses on hair loss that’s a result of internal factors like chemotherapy sessions, COVID-related hair fall, which 3 out of 5 individuals reported, etc., the Care aspect focuses on external factors such as hard water, pollution, lack of nutrition, and excessive hair coloring.
Either way, the QR678 is perhaps the most advanced, cutting-edge, and efficient hair growth treatment, and it’s becoming increasingly popular among youth, who, due to stress, sedentary lifestyles, pollution, etc., are facing increased hair fall.
Future of cosmetology treatments among youth
Apart from all skincare routines that are accessible and easily available in the market, hair treatments are the most prominent services being offered by cosmetologists today. With some reports claiming that the global hair loss treatments products market is projected to grow at a CAGR of around 3.56% between 2022-2027, this domain has the most untapped potential indicating that the youth is even more inclined to choose it without the slightest of inhibitions. In short, the demand for multifarious cosmetology
treatments are high and shall continue to accelerate in time to come.